For the last week, after the cheatsheet work being picked up by my mentor, I’ve been working on another task: to establish a visual identity (VI) for all medias (posters, cards, brochures) based on existing logo design for gnome in general. The task set fire on me, who never did VI before. I am a petite woman with limited energy, hard thinking often gets me so tired that I fall sleep instanatly when my “head touches pillow” (a Chinese saying).
To unify all publications and media, a few consistant design elements has to be there. Like the signature yello-on-red design pattern of McDonald, and the blue-black pattern of IBM, this design element should extend from the logo and be “in” the media instead of “on” it (blend in instead of added on). I tried many ideas and one is getting close to fruiting. Here it is:
I also want to associate not limited to LOGO with some supplementary visual identification, such the stripes background as above. But since none of them flying to me.
I really appreciate if someone can share any idea or suggestion with me 🙂
It sounds like you know what you’re talking about. (Though I have to admit I don’t really understand what you wrote immediately after the image.)
Anyway. Most of it looks good to me, but I’m not quite happy with the accessibility/usability-picture. Maybe a logo leaning on a crutch? Or missing some “toes”? Wheels stuck on the logo, making it look somewhat like a wheelchair?
You are right and I also am not satisfied with that particular trial. In fact I am not even sure if I needed to play with the logo at all. I wished to have supplementary design elements to form the general visual identification, it doesn’t have to be plays of logos. A good use of the curve and colours that formed the logo might be good enough to complete an identity.
I think it would be a touch insulting to represent accessibility technologies for the disabled with pictures of injuries. Wheelchair might still be on.
Thank you..really informative!!
“hard thinking often gets me so tired that I fall sleep instanatly when my “head touches pillow” (a Chinese saying).”
It’s actually a saying in English as well 🙂
Hey Yu!
Maybe you can play with the elements we’ve been working on the footer of the GNOME website. You can take a look of all the footers here. If you want, I can send you the SVG sources.
🙂
yeah, all the footers Looks pretty good! I especially like i18n.png 🙂
Thank you very much for your post! I am very interested in your points.