For the last week, after the cheatsheet work being picked up by my mentor, I’ve been working on another task: to establish a visual identity (VI) for all medias (posters, cards, brochures) based on existing logo design for gnome in general. The task set fire on me, who never did VI before. I am a petite woman with limited energy, hard thinking often gets me so tired that I fall sleep instanatly when my “head touches pillow” (a Chinese saying).
To unify all publications and media, a few consistant design elements has to be there. Like the signature yello-on-red design pattern of McDonald, and the blue-black pattern of IBM, this design element should extend from the logo and be “in” the media instead of “on” it (blend in instead of added on). I tried many ideas and one is getting close to fruiting. Here it is:
I also want to associate not limited to LOGO with some supplementary visual identification, such the stripes background as above. But since none of them flying to me.
I really appreciate if someone can share any idea or suggestion with me 🙂